The 15 Rules of Web Disruption | The Big Picture

How to Spot – and Defeat – Disruption on the Internet

David Martin’s Thirteen Rules for Truth Suppression,  H. Michael Sweeney’s 25 Rules of Disinformation (and now Brandon Smith’s Disinformation: How It Works) are classic lessons on how to spot disruption and disinformation tactics.

We’ve seen a number of tactics come and go over the years.  Here are the ones we see a lot of currently.

1.  Start a partisan divide-and-conquer fight or otherwise push emotional buttons to sow discord and ensure that cooperation is thwarted.   Get people fighting against each other instead of the corrupt powers-that-be.  Use baseless caricatures to rile everyone up.  For example,  start a religious war whenever possible using stereotypes like “all Jews are selfish”, “all Christians are crazy” or “all Muslims are terrorists”.  Accuse the author of being a gay, pro-abortion limp-wristed wimp  or being a fundamentalist pro-war hick when the discussion has nothing to do with abortion, sexuality, religion, war or region.  Appeal to people’s basest prejudices and biases. And – as Sweeney explains – push the author into a defensive posture:

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