Twenty-Five Rules of Disinformation

"Preface: This handy set of rules covers most of the games which disinformation artists play on the Internet (and offline). When you know the tricks, you'll be able to spot the games. Even if you've read this list before, you might be surprised at how useful it is to brush up on these tricks.

1. Hear no evil, see no evil, speak no evil. Regardless of what you know, don't discuss it -- especially if you are a public figure, news anchor, etc. If it's not reported, it didn't happen, and you never have to deal with the issues.

2. Become incredulous and indignant. Avoid discussing key issues and instead focus on side issues which can be used show the topic as being critical of some otherwise sacrosanct group or theme. This is also known as the "How dare you!" gambit.

3. Create rumor mongers. Avoid discussing issues by describing all charges, regardless of venue or evidence, as mere rumors and wild accusations. Other derogatory terms mutually exclusive of truth may work as well. This method works especially well with a silent press, because the only way the public can learn of the facts are through such "arguable rumors". If you can associate the material with the Internet, use this fact to certify it a "wild rumor" which can have no basis in fact..."

http://www.washingtonsblog.com/2011/05/twenty-five-rules-of-disinformation.html